Which of the Following Statements Regarding Standardization Versus Adaptation in the Industrial

Multiple Choice

Which of the following statements regarding standardization versus adaptation in the industrial market is most correct?

A) The exact same situation occurs in marketing industrial goods as in marketing consumer goods.
B) There is more standardization in industrial goods.
C) There is more adaptation in industrial goods than in consumer goods.
D) The industrial goods market demands adaptation.
E) The industrial goods market varies across cultural groups.