The Mode of Entry for Most Consumer Services Firms Is

Multiple Choice

The mode of entry for most consumer services firms is licensing, franchising, strategic alliances, or direct. This tendency is so because of the:

A) natural or planned differentiation of commodities.
B) perishability or inability to inventory.
C) inseparability of creation and consumption.
D) variability of inputs and outputs.
E) physical intangibility of services.