Mark Bressler Is Having Great Difficulties with His Company's Advertising

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Ford Motor Company he believes that it is entirely proper to use American campaigns in the Japanese market. He was very surprised to learn that a slogan "Body by Fisher" (the company that makes Ford undercarriages) translated in Japanese as "Corpse by Fisher." Which of the following problems is Mr. Bressler experiencing with his company's advertising?

A) Improper syntax
B) Improper colloquialisms or slang
C) Improper grammar
D) Improper local language
E) Improper translation