When the Information Obtained During a Marketing Research Process Is

Multiple Choice

When the information obtained during a marketing research process is analyzed at the multicountry level:

A) it is checked if the study violates any law followed in the target country.
B) various statistical standardization procedures are used to mitigate response bias.
C) statistical procedures are used to detect and mitigate translational problems.
D) the information is distilled into a format that addresses the client's objectives.
E) the information is cross checked to ensure accuracy.