Which of the Following Is NOT True of the Impact

Multiple Choice

Which of the following is NOT true of the impact of culture?

A) The reaction to much of the environment's (cultural) impact on the marketer's activities is automatic.
B) In dealing with unfamiliar markets, frames of reference are unimportant in evaluating the potential of a market.
C) Judgments are derived from experience that is the result of acculturation in the home country.
D) An established frame of reference is an important factor in determining a marketer's reaction to situations-social and even nonsocial.
E) As a result of acculturation, we react in a manner acceptable to our society without consciously thinking about it.