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    International Marketing Study Set 8
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    Exam 1: The Scope and Challenge of International Marketing
  5. Question
    How Can a Manager Construct a Marketing Program Designed for Optimal
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How Can a Manager Construct a Marketing Program Designed for Optimal

Question 21

Question 21

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How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

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Assuming the necessary overall corporate...

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