Question 1

Effective competitive intelligence is a continuous process involving the legal and ethical collection of information, analysis that avoids unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers.

Accepted Answer

A) True 
 B)False

Question 2

Marketing research has often been described as having three stakeholders.

Accepted Answer

A) True 
 B)False

Question 3

Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?

Accepted Answer

A) Determine the solution to the problem, identify relevant information sources and evaluate data collection methods 
B) Determine what information is needed, identify relevant information sources, and evaluate data collection methods 
C) Determine the solution to the problem, determine what information is needed, and identify relevant information sources. 
D) Determine what information is needed, evaluate data collection methods, and analyze the data

Question 4

Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?

Accepted Answer

A) analysis of secondary data 
B) interviews with industry experts 
C) qualitative research 
D) all of the above

Question 5

The Nielsen Television Index is a set of information of known commercial value that is provided to multiple clients on a subscription basis. The Nielsen Index is an example of ________.

Accepted Answer

A) syndicated services 
B) customized services 
C) standardized services 
D) analytical services

Question 6

The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information.

Accepted Answer

A) True 
 B)False

Question 7

The definition of a(n)________ is similar to marketing research, except that a(n)________ provides information continuously rather than on the basis of ad hoc research studies.

Accepted Answer

A) marketing information system (MIS); MIS 
B) management information system (MIS); MIS 
C) decision support system (DSS); DSS 
D) none of the above

Question 8

Marketing research suppliers can be classified as internal or external.

Accepted Answer

A) True 
 B)False

Question 9

What is competitive intelligence and how does it help companies in making their marketing decisions?

Accepted Answer

The answer of What is competitive intelligence and how does...

Question 10

Operational supervisor, project manager, research director, analyst, and statistician/data processing specialist are all positions in the marketing research field.

Accepted Answer

A) True 
 B)False

Question 11

________ features statistical programs such a Missing Values, SamplePower, Decision Time and Data Entry.

Accepted Answer

A) SAS 
B) MINITAB 
C) SPSS 
D) EXCEL

Question 12

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in the brand's image. Describe the state of Samsung's brand image at that time and discuss the actions Kim took to fix the brand image problem.

Accepted Answer

The answer of When Eric Kim came to Samsung in...

Question 13

The Scion line of cars was advertised through traditional channels such as network television and magazines.

Accepted Answer

A) True 
 B)False

Question 14

More information can be obtained from MIS than from ad hoc marketing research projects, but MIS is limited in the amount and nature of information it provides and the way this information can be used by the decision maker.

Accepted Answer

A) True 
 B)False

Question 15

Marketing research is classified into two areas-problem identification and problem solving research.

Accepted Answer

A) True 
 B)False

Exam 1: Introduction to Marketing Research

Effective competitive intelligence is a continuous process involving the legal and ethical collection of information, analysis that avoids unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers.

Marketing research has often been described as having three stakeholders.

Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?

Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?

The Nielsen Television Index is a set of information of known commercial value that is provided to multiple clients on a subscription basis. The Nielsen Index is an example of ________.

The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information.

The definition of a(n) is similar to marketing research, except that a(n) provides information continuously rather than on the basis of ad hoc research studies.

Marketing research suppliers can be classified as internal or external.

What is competitive intelligence and how does it help companies in making their marketing decisions?

Operational supervisor, project manager, research director, analyst, and statistician/data processing specialist are all positions in the marketing research field.

________ features statistical programs such a Missing Values, SamplePower, Decision Time and Data Entry.

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in the brand's image. Describe the state of Samsung's brand image at that time and discuss the actions Kim took to fix the brand image problem.

The Scion line of cars was advertised through traditional channels such as network television and magazines.

More information can be obtained from MIS than from ad hoc marketing research projects, but MIS is limited in the amount and nature of information it provides and the way this information can be used by the decision maker.

Marketing research is classified into two areas-problem identification and problem solving research.

Exam 1: Introduction to Marketing Research

Effective competitive intelligence is a continuous process involving the legal and ethical collection of information, analysis that avoids unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers.

Marketing research has often been described as having three stakeholders.

Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?

Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?

The Nielsen Television Index is a set of information of known commercial value that is provided to multiple clients on a subscription basis. The Nielsen Index is an example of ________.

The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information.

The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies.

Marketing research suppliers can be classified as internal or external.

What is competitive intelligence and how does it help companies in making their marketing decisions?

Operational supervisor, project manager, research director, analyst, and statistician/data processing specialist are all positions in the marketing research field.

________ features statistical programs such a Missing Values, SamplePower, Decision Time and Data Entry.

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in the brand's image. Describe the state of Samsung's brand image at that time and discuss the actions Kim took to fix the brand image problem.

The Scion line of cars was advertised through traditional channels such as network television and magazines.

More information can be obtained from MIS than from ad hoc marketing research projects, but MIS is limited in the amount and nature of information it provides and the way this information can be used by the decision maker.

Marketing research is classified into two areas-problem identification and problem solving research.

The definition of a(n) is similar to marketing research, except that a(n) provides information continuously rather than on the basis of ad hoc research studies.