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    Marketing Research An Applied Orientation
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    Exam 6: Descriptive Research Design: Survey and Observation
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    Telephone Interviews May Be Further Classified as Traditional Telephone Interviews
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Telephone Interviews May Be Further Classified as Traditional Telephone Interviews

Question 19

Question 19

Multiple Choice

Telephone interviews may be further classified as traditional telephone interviews or ________ (Figure 6.1 in the text) .


A) in-home
B) computer-assisted telephone interviews (CATI)
C) both A and B are correct
D) none of the above

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