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    Marketing Research An Applied Orientation
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    Exam 11: Sampling: Design and Procedures
  5. Question
    The Bayesian Approach to Sampling Is Theoretically Appealing,however,it Is Not
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The Bayesian Approach to Sampling Is Theoretically Appealing,however,it Is Not

Question 32

Question 32

True/False

The Bayesian approach to sampling is theoretically appealing,however,it is not widely used in marketing research because much of the required information on costs and probabilities is not available.

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