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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    Derived Approaches to Collecting Perception Data Require Respondents to Rate
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Derived Approaches to Collecting Perception Data Require Respondents to Rate

Question 49

Question 49

True/False

Derived approaches to collecting perception data require respondents to rate the brands or stimuli on the identified attributes using semantic differential scales or Likert scales.

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