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    Marketing Research An Applied Orientation
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
  5. Question
    Internal Analysis of Preferences Allows Both Brands and Respondents to Be
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Internal Analysis of Preferences Allows Both Brands and Respondents to Be

Question 64

Question 64

True/False

Internal analysis of preferences allows both brands and respondents to be represented in the same spatial map.

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