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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    In Conjoint Analysis,the Importance of an Attribute,I<sub>i</sub>,is Defined in Terms
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In Conjoint Analysis,the Importance of an Attribute,Ii,is Defined in Terms

Question 32

Question 32

True/False

In conjoint analysis,the importance of an attribute,Ii,is defined in terms of the range of the part-worths,αij,across the levels of that attribute Ii = {max(αij)- min(αij)},for each i.

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