MDS Could Be Used for All of the Marketing Applications

Multiple Choice

MDS could be used for all of the marketing applications below except ________

A) Market segmentation: position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
B) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
C) Consumer intention: how do consumer's intentions to buy the brand vary with different price levels?
D) Channel decisions: judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.