Multiple Choice
IBM utilized the RONIN, Corporation to conduct international research to capture trend data on mainframe computing. Which of the issues below is not one of the international marketing issues encountered by RONIN while conducting new research?
A) issues as accurate translation
B) receiving consistent results across countries and languages while rapidly turning results around.
C) They must make sure they have been objective throughout all phases of the marketing research process.
D) They must also communicate that results are representative only for specific countries, not for entire regions.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Marketing research can contribute significantly to the
Q3: Telephone interviewing is the dominant mode of
Q4: Telephone usage in Europe is much lower
Q5: All of the following factors except _
Q6: Telephone penetration is a serious consideration when
Q7: The contractual arrangements of in-home personal interviews
Q8: In international marketing research, it is critical
Q9: Electronic surveys are not very popular in
Q10: Telephone interviews are most useful with relatively
Q11: Government environment considerations include all of the