Multiple Choice
Business success depends on segmenting markets in a way that is
A) based on marketing research.
B) determined by the sales function.
C) different from competitors.
D) based on geographic distribution.
E) determined by the marketing function.
Correct Answer:

Verified
Correct Answer:
Verified
Q44: Although customer needs change over time, market
Q45: Segmenting and targeting customers enables a business
Q46: One of the common pitfalls in market
Q47: By dividing the entire industry into domestic
Q48: A method of classifying individuals into nine
Q50: The business world has seen an explosion
Q51: In business-to-consumer markets, demographic segmentation would look
Q52: Without market segmentation, salespeople<br>A) do not know
Q53: To overcome the limitations of demographics as
Q54: Dell's pioneering the direct-to-customer model of selling