Multiple Choice
A method of classifying individuals into nine psychological types based on their lifestyles, attitudes, interests, and personality is known as
A) the market segmentation plan.
B) the Value and Lifestyles (VALS) program.
C) geographic segmentation.
D) demographic variable segmentation.
E) mass marketing.
Correct Answer:
Verified
Correct Answer:
Verified
Q43: In addition to customer needs in the
Q44: Although customer needs change over time, market
Q45: Segmenting and targeting customers enables a business
Q46: One of the common pitfalls in market
Q47: By dividing the entire industry into domestic
Q49: Business success depends on segmenting markets in
Q50: The business world has seen an explosion
Q51: In business-to-consumer markets, demographic segmentation would look
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Q53: To overcome the limitations of demographics as