Multiple Choice
Businesses that try to be all things to all people
A) conduct extensive marketing research.
B) lack a differentiated position in the marketplace.
C) save money on marketing communications.
D) manage customer value.
E) understand customer needs.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Market segmentation will only be successful if<br>A)
Q6: Not segmenting customers means that the business
Q7: Segmentation should be based on<br>A) demographic and
Q8: Targeting upmarket travellers and training staff to
Q9: The founders of Apple avoided the classic
Q11: Research has shown that to ensure profitability,
Q12: The most effective way to segment customers
Q13: Smart businesses use their segmentation to direct
Q14: Even with customer segmentation, salespeople do not
Q15: Emerging segments are often the source of<br>A)