Multiple Choice
The founders of Apple avoided the classic pitfalls in market segmentation by
A) becoming big.
B) not imitating their competitors.
C) relying on the easiest segmentation methods.
D) forgetting that segments change.
E) always using the same segmentation approach.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Define the term "mass marketing" and provide
Q5: Market segmentation will only be successful if<br>A)
Q6: Not segmenting customers means that the business
Q7: Segmentation should be based on<br>A) demographic and
Q8: Targeting upmarket travellers and training staff to
Q10: Businesses that try to be all things
Q11: Research has shown that to ensure profitability,
Q12: The most effective way to segment customers
Q13: Smart businesses use their segmentation to direct
Q14: Even with customer segmentation, salespeople do not