Multiple Choice
As discussed in the text, the case study of "New Coke" was an example of ____.
A) brand-loyal consumers being turned off by changes to a brand
B) brand-loyal consumers being especially loyal to a brand when it is not doing well
C) a brand creating loyalty among a new set of consumers
D) a brand creating awareness among a new set of consumers
Correct Answer:
Verified
Correct Answer:
Verified
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