Which of the Following Statements Is True About Sales Promotion

Multiple Choice

Which of the following statements is true about sales promotion programs?

A) Sales promotion programs are targeted only at consumers.
B) Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it to their customers.
C) Nearly three quarters of all sales promotion dollars are spent on consumer promotions.
D) Sales promotion strategies aimed at customers are called push strategies.
E) Sales promotion strategies aimed at marketing intermediaries are called pull strategies.