Multiple Choice
Arm & Hammer maker of Crystal Blend scoopable cat litter,Super Scoop,the baking soda clumping litter,Super Clay,the premium lightweight clay litter,and Cat Litter Deodorizer ran a contest to find the "Coolest Cat Trick." First prize was $10,000,and several smaller prizes were awarded to other participants.The most likely reason why Arm & Hammer used this contest was to:
A) move consumers to the conviction stage of the hierarchy of effects model.
B) reposition the brand name.
C) create an easily measured ad recency effect.
D) generate excitement and interest about the Arm & Hammer brand cat litters.
E) get users of other brands to try Arm & Hammer brand.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Marketing planning and reward systems may lead
Q3: When advertising and sales promotion efforts work
Q4: Which of the following statements is true
Q5: Programs involving cash payments directly to the
Q6: Which of the following elements of the
Q7: _ is generally considered the most effective
Q8: One reason for consumer's increased sensitivity to
Q9: Which of the following is a disadvantage
Q10: Samples would be an appropriate promotional strategy
Q11: _ is an intangible asset of added