Multiple Choice
Which of the following developments have resulted in a transfer of power from manufacturers to retailers?
A) The advent of optical scanners and computers gave manufacturers access to sales information.
B) Manufacturers are spending more money on media advertising.
C) Consolidation in the grocery industry has resulted in larger chains with greater buying power and clout.
D) Manufacturers are spending more money on marketing research.
E) Manufacturers are introducing more private-label brands.
Correct Answer:

Verified
Correct Answer:
Verified
Q74: Which of the following would be the
Q75: One of the main types of on
Q76: When Campbell Soup Company introduced its V8
Q77: Marketers who are being held accountable for
Q78: The "Visa on the Label" program under
Q80: When reductions from the regular price of
Q81: Consumer-franchise-building for a brand:<br>A)is the exclusive responsibility
Q82: Which of the following statements about event
Q83: Heinz Foods created a Cinco de Maio
Q84: In many areas of the country,supermarkets have