When Campbell Soup Company Introduced Its V8 Splash Fruit Medley

Multiple Choice

When Campbell Soup Company introduced its V8 Splash fruit medley juices,the company gave out free samples at Sam's Clubs and distributed millions of 50-cents-off coupons.The objective(s) of these sales promotion tools was to:

A) defend the brand's customer base.
B) obtain trial and repurchase.
C) target a specific market.
D) increase consumption of an established brand.
E) create long-term brand equity.