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    Advertising and Promotion Study Set 2
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    Exam 14: Sales Promotion
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    _____ Involves a Variety of Procedures Whereby Consumers Are Given
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_____ Involves a Variety of Procedures Whereby Consumers Are Given

Question 32

Question 32

Multiple Choice

_____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial.


A) Rebates
B) Refunds
C) Sampling
D) Couponing
E) Sweepstakes

Correct Answer:

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