Bonus Packs

Multiple Choice

Bonus packs:

A) offer consumers an extra amount of a product or service but at a higher than normal price.
B) provide marketers with a way to provide extra value to consumers without having them to do anything other than purchase the product.
C) are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer.
D) are always welcome by retailers since bonus packs never require extra shelf space and increase retailers' profit margins.
E) result in a higher cost per unit for the consumer.