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    Advertising and Promotion Study Set 2
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    Exam 13: The Internet and Interactive Media
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    _____ Is the Process of Improving the Volume of Traffic
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_____ Is the Process of Improving the Volume of Traffic

Question 34

Question 34

Multiple Choice

_____ is the process of improving the volume of traffic driven to one's site by a search engine through unpaid (organic) results as opposed to paid inclusions.


A) Search engine optimization
B) Linking
C) Rich media marketing
D) Behavioral targeting
E) Contextual targeting

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