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Interactive TV,interactive CD-ROMs,kiosks,and Interactive Phones

Question 36

Multiple Choice

Interactive TV,interactive CD-ROMs,kiosks,and interactive phones:


A) are viewed by businesses as breaches of consumer rights to privacy.
B) can be used as contributors to an IMC program.
C) cannot be linked with traditional advertising media.
D) will replace the Internet in most IMC programs.
E) are not viewed as being viable elements within a well-designed IMC program.

Correct Answer:

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