Multiple Choice
_____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine.
A) Split runs
B) Selective binding
C) Cross media binding
D) Controlled circulation
E) Desk top publishing
Correct Answer:
Verified
Correct Answer:
Verified
Q52: The inside cover of the Business 2.0
Q53: Which of the following statements about newspapers
Q54: An advertiser preparing to run a large
Q55: The Top Line is a Canadian publication
Q56: The _ is a market outside of
Q58: The New York Times and USA Today
Q59: _ advertising is a category of advertising
Q60: Basic rates quoted by newspapers that call
Q61: _ offer advertisers the opportunity to buy
Q62: Advertisers who want to achieve geographic selectivity