Multiple Choice
Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.
A) preferred position
B) open
C) flat
D) run-of-paper
E) combination
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q55: The Top Line is a Canadian publication
Q56: The _ is a market outside of
Q57: _ is a computerized production process that
Q58: The New York Times and USA Today
Q59: _ advertising is a category of advertising
Q61: _ offer advertisers the opportunity to buy
Q62: Advertisers who want to achieve geographic selectivity
Q63: When America Online's customers were unhappy with
Q64: A magazine with a circulation of 100,000
Q65: Newspapers generally offer more _ than any