Advertisers Who Are Seeking Broad Reach and Frequency in Their

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

A) find magazines very effective since individual publications reach a very broad target audience.
B) can use monthly magazines to easily obtain desired frequency.
C) must purchase space in a number of magazines since most publications have thin penetration of households.
D) need to advertise repeatedly in the same magazine.
E) will find broad reach and frequency an easy goal to accomplish with magazines.