Multiple Choice
Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page.This is an example of a(n) :
A) action page.
B) gatefold.
C) multisensory ad.
D) printacular.
E) run-of-page ad.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Many business magazines are sent free to
Q43: Advertisers who are seeking broad reach and
Q44: Janome manufactures sewing machines.In an issue of
Q45: JCPenney's department store distributed a four-color catalog
Q48: Bob Wilkes shoes horses for a living.He
Q49: When a newspaper offers no discounts for
Q50: National advertisers tend to avoid weekly newspapers
Q51: Which of the following does Standard Rate
Q52: The inside cover of the Business 2.0
Q108: _ are often referred to as high-involvement