Circulation Verification Figures Are Important to Media Planners Because

Multiple Choice

Circulation verification figures are important to media planners because:

A) the figures provide them with reliable information about the size and distribution of a magazine's circulation.
B) the figures show how many of the magazines were actually read.
C) the figures provide information on the lifestyle characteristics of the individuals who read various magazines.
D) planners want to be able to predict the degree of clutter and how it will affect their advertising.
E) planners receive advertising funding from various trade associations based on the number of magazines that were distributed.