Multiple Choice
When a newspaper offers no discounts for quantity or repeated space buys,it is using a(n) _____ structure.When discounts are available,it is using a(n) _____ structure.
A) preferred position;flat rate
B) preferred position;open-rate
C) open-rate;flat rate
D) flat rate;open rate
E) flat rate;preferred position
Correct Answer:

Verified
Correct Answer:
Verified
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