An Advertiser Bought a 15-Second Spot During Prime Time,but Realized

Multiple Choice

An advertiser bought a 15-second spot during prime time,but realized that there was very low recall for the advertisement.This could be due to:

A) the presence of clutter.
B) the lack of demographic selectivity of television.
C) the low reach of television.
D) the inherent deficiencies of television as a communication medium.
E) message source alienation.