Which of the Following Statements About Network Advertising Is True

Multiple Choice

Which of the following statements about network advertising is true?

A) Using network advertising significantly complicates the purchase of television media time for national advertisers.
B) Network advertising is cheaper and more selective than local advertising.
C) The high cost of network time can be a drawback to advertisers with limited media budgets.
D) National advertisers have to negotiate with both the network and local affiliates when they want to make a media buy.
E) Network advertising is less effective than spot advertising for mass consumption products.