Multiple Choice
One tactic that can be used by TV networks to hold viewers' attention and inhibit zapping is to:
A) increase the number of commercials during a break.
B) increase the use of clutter in commercials.
C) create "hybrid" pod commercial breaks that are part promotion and part ads.
D) convince advertisers to be the sole sponsor of a show.
E) change the standard commercial format to 10 seconds.
Correct Answer:
Verified
Correct Answer:
Verified
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