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    Exam 9: Evaluation of Media: Television and Radio
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    Audience Selectivity on Television Is Possible as a Result Of
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Audience Selectivity on Television Is Possible as a Result Of

Question 24

Question 24

Multiple Choice

Audience selectivity on television is possible as a result of:


A) the use of brand development indexes.
B) variations in program content.
C) zipping and zapping.
D) the use of interconnects.
E) the use of network advertising.

Correct Answer:

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