Multiple Choice
A consortium of nine major advertisers recently joined Television Production Partners,a new venture that develops movies,specials,and limited-run series for television.The members will choose the programs they want to be involved with and take a portion of the commercial spots during these shows.The nine advertisers are using a(n) _____ type of advertising arrangement.
A) sponsorship
B) spot
C) adjacency
D) syndication
E) countertrade
Correct Answer:
Verified
Correct Answer:
Verified
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