Why Does a Company Like Hallmark Choose to Sponsor the Television

Multiple Choice

Why does a company like Hallmark choose to sponsor the television adaptation of classic books such as Sara: Plain and Tall?

A) Sponsorship allows Hallmark to capitalize on the prestige of a high-quality program.
B) No other advertiser could afford the sponsorship costs.
C) The shows are never shown during a sweeps period,and therefore,sponsorship is more affordable.
D) The network would not allow the shows to appear on television unless they had a sponsorship from an approved company.
E) Sponsoring an entire show is very cheap and many of Hallmarks competitors also sponsor various other shows.