Multiple Choice
Why would a local radio station air a nationally syndicated program like Rush Limbaugh?
A) To increase audience fragmentation
B) To cut its real costs
C) To increase its appeal to national advertisers
D) To bypass problems with clutter
E) To attract local advertisers
Correct Answer:
Verified
Correct Answer:
Verified
Q4: When an advertiser purchases airtime from a
Q5: A major threat to conventional broadcast radio
Q6: _ refers to commercials on local television
Q7: The number of households in a market
Q8: Advertisers can prevent consumers from zapping commercials
Q10: _ refers to the practice of fast-forwarding
Q12: Most network television advertising time is sold
Q14: A disadvantage associated with the use of
Q24: _ are local TV stations to which
Q72: The relatively low cost of radio advertising