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    Exam 9: Evaluation of Media: Television and Radio
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    The Number of Households in a Market Area That Own
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The Number of Households in a Market Area That Own

Question 7

Question 7

Multiple Choice

The number of households in a market area that own a television set is referred to as:


A) households using television.
B) the universe estimate.
C) a program rating.
D) designated market area.
E) audience size.

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