Multiple Choice
Which of the following sources of information should be used by a media buyer wishing to acquire statistical information for a specific metropolitan market?
A) Simmons Market Research Bureau (SMRB)
B) Mediamark Research Inc.
C) Survey of buying power index
D) BAR/LNA
E) Standard Rates and Data
Correct Answer:
Verified
Correct Answer:
Verified
Q40: When a product's advertising schedule involves constant
Q65: A company with a substantial advertising budget
Q66: The use of hot sauce is most
Q67: A product that may be consumed throughout
Q68: Unduplicated reach is:<br>A)average reach multiplied by average
Q71: Dr Pepper ran its commercial featuring Garth
Q72: The times during the year when television
Q73: When the coverage of the media exceeds
Q74: Which of the following is an example
Q75: Disneyworld advertises itself as a vacation spot