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    Exam 8: Media Planning and Strategy
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    When the Coverage of the Media Exceeds the Targeted Audience,this
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When the Coverage of the Media Exceeds the Targeted Audience,this

Question 73

Question 73

Multiple Choice

When the coverage of the media exceeds the targeted audience,this excess is referred to as:


A) plusage.
B) flighting.
C) waste coverage.
D) geographical excess.
E) oversaturation.

Correct Answer:

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