Multiple Choice
Media buyers might choose to live with a relatively high degree of waste coverage because:
A) it best supports a flighting media schedule.
B) it may still be the most cost affordable buy on a per exposure basis.
C) it allows for more specific targeting.
D) repetition is the most effective method for pioneering advertising.
E) it supports a market aggregation strategy.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Seasonal products such as Mother's Day cards
Q5: The _ is a specific carrier within
Q6: The _ is the general category of
Q7: Cost per thousand (CPM)is an expression of
Q8: _ is the employment of periods of
Q10: The primary objective of _ is to
Q11: _ is an internal factor that may
Q13: The advertiser needs to know _ to
Q14: Effective reach refers to the:<br>A)number of people
Q52: Which of the following is an example