Effective Reach Refers to The

Multiple Choice

Effective reach refers to the:

A) number of people in the target audience exposed to the ad.
B) number of people seeing the ad that took some action as a result of the ad.
C) number of people who can recall the ad.
D) percentage of a media vehicle's audience reached with the addition of one more showing of an ad.
E) number of times an ad appears in primetime television.