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An Advertisement for the State of Alabama Shows a Family

Question 24

Multiple Choice

An advertisement for the State of Alabama shows a family with two teens arriving in the state alienated from each other.The fun they experience in the state brings the family back together again.The commercial ends with all four running down the beach holding hands.This ad uses _____ for its appeal.


A) informational integration
B) rational integration
C) mood transfer
D) emotional integration
E) outcome integration

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