Which of the Following Statements Is True About the Use

Multiple Choice

Which of the following statements is true about the use of slice-of-life executions?

A) Slice-of-life executions are very inefficient in business-to-business advertising.
B) To be effective,a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
C) Slice-of-life executions work well only for advertising for consumer products with perceived homogeneous qualities.
D) Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
E) Slice-of-life or problem/solution execution approaches are limited to consumer-product advertising.