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  3. Study Set
    Advertising and Promotion Study Set 2
  4. Exam
    Exam 7: Creative Strategy: Implementation and Evaluation
  5. Question
    _____ Is an Advertising Execution Technique Whereby the Focus Is
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_____ Is an Advertising Execution Technique Whereby the Focus Is

Question 2

Question 2

Multiple Choice

_____ is an advertising execution technique whereby the focus is on using excitement and suspense to tell a short story with the product as the star of the ad.


A) Slice-of-life
B) Animation
C) Dramatization
D) Testimonial
E) Imagery

Correct Answer:

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