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    Advertising and Promotion Study Set 1
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    Exam 9: Creative Strategy: Implementation and Evaluation
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    The _____ Is Considered the Heart of a Print Ad
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The _____ Is Considered the Heart of a Print Ad

Question 53

Question 53

Multiple Choice

The _____ is considered the heart of a print ad but is often difficult to get readers to attend to.


A) headline
B) subhead
C) body copy
D) visual
E) logo

Correct Answer:

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