Which of the Following Statements Is True About the Use

Multiple Choice

Which of the following statements is true about the use of creativity in an advertising campaign?

A) Because most advertising is creative,creativity is not enough to break through the clutter.
B) Creative advertising always has a positive impact on sales.
C) Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
D) The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
E) Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.